BA (Hons) Business Management (Marketing) (CMI)
Marketing is an essential part of a business, not just in attracting customers, but in feeding intelligence to the management team to support effective decision making and planning. Throughout this degree course our modules will give you specialist knowledge alongside a range of practical skills that will enable you to become an effective practitioner in this field. This course awards the IOEE Professional Diploma in Enterprise and Entrepreneurship.
Duration
3 to 6 years
Starting Date
Apr 2024, Jul 2024, Oct 2024
Tuition Fee
£6,935 per level
Location
Online
Modules (credits)
- Digital Skills & Professional Development (20 credits)
- Contemporary Business Environment (20 credits)
- Marketing Dynamics (20 credits)
- Introduction to Business Finance (20 credits)
- People Management (20 credits)
- Technology & Innovation (20 credits)
- Data Analytics & Management (20 credits)
- Business Start-up (20 credits)
- Sales Management (20 credits)
- Digital & Social Media Marketing (20 credits)
- Managing Brands (20 credits)
- Consumer Insights (20 credits)
- Business Transformation (20 credits)
- Entrepreneurship and Innovation (20 credits)
- Corporate Governance, Law & Ethics (20 credits)
- Independent Study (20 credits)
- Global Marketing (20 credits)
- Marketing & Digital Strategy (20 credits)
Accreditations / Industry Partners
Accredited by CMI and DMI
Chartered Institute of Marketing (CIM) Certificate in Professional Marketing:
- CIM Affiliate Membership included whilst studying at Arden, all CIM resources are available to students.
- Industry-recognised achievement which will boost graduate CVs and give them a competitive edge when seeking employment
Digital Marketing Instutute (DMI)
- While you’re studying your DMI accredited course with us, we’ll cover the cost of your student membership, giving you access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 170,000+ global members.
Member of AACSB
- Arden University is a member of AACSB International—The Association to Advance Collegiate Schools of Business.
Key messages
SimVenture – simulation software:
- Create and manage a business as you would in real life, managing the sales, marketing, finances, people, product development, service, operations and supply chain.
Proprietary software:
- Gain experience using the most prominent software including (but not limited to) Salesforce, Facebook Blueprint and Amazon Web Services.
- Equips students with all the information needed to independently acquire certification from Salesforce, Amazon, Tableau and Blockchain Academy to add to your degree qualification.
Digital Enterprise Hub:
- Access software, resources, mentors and experts through the Digital Enterprise Hub. Select modules offer professional badges, certifications and accreditations.
Target audience
- Career developers/switchers
- Ready for management, supervisory role
- People looking for upskilling
- Accidental leaders that need the skills for their role
- People that want to get into Business OR Management
- Perhaps more technical people that want to be specialists in specific software
- Put technical knowledge into practice
- More mature students generally – but would appeal to straight out of college students
- Entrepreneur – Self-employment and new businesses & Freelancing, gig economy. Digital enterprise hub supports this pathway
- ‘Passion economy’ – Where people take their passions and turn them into a business.
Entry requirements
- A high school diploma or equivalent qualifications in two subjects at GCE A level plus passes at grade C or above in three subjects at GCSE level.
- If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.0 or above.