BA (Hons) Business Management (Tourism) (CMI)
Do you have a passion for business, travel, and tourism? Developing professional level skills alongside an understanding of the dynamics of the tourism industry could get you where you want to be.
Duration
3 to 6 years
Starting Date
Apr 2024, Jul 2024, Oct 2024
Tuition Fee
£6,935 per level
Location
Online
About the programme
This course prepares you to become an effective manager in the tourism sector – but also delivers a range of transferrable business skills. This course awards the IOEE Professional Diploma in Enterprise and Entrepreneurship.
Modules (credits)
- Digital Skills & Professional Development (20 credits)
- Contemporary Business Environment (20 credits)
- Marketing Dynamics (20 credits)
- Introduction to Business Finance (20 credits)
- People Management (20 credits)
- Technology & Innovation (20 credits)
- Data Analytics & Management (20 credits)
- Business Start-up (20 credits)
- Sales Management (20 credits)
- Digital & Social Media Marketing (20 credits)
- Tourism Operations & Innovation (20 credits)
- International Destination Management (20 credits)
- Business Transformation (20 credits)
- Entrepreneurship and Innovation (20 credits)
- Corporate Governance, Law & Ethics (20 credits)
- Independent Study (20 credits)
- Tourism Crisis Management (20 credits)
- Tourism Trends and Futures (20 credits)
Accreditations / Industry Partners
Recognition granted by Tourism Management Institute (TMI):
- This course is recognised by the TMI, so upon completion, you’ll automatically be eligible for Associate membership of the TMI.
Institute of Travel and Tourism (ITT)
- As an Arden student, you’ll have free membership with the ITT throughout the duration of your studies.
Member of AACSB
- Arden University is a member of AACSB International—The Association to Advance Collegiate Schools of Business.
Key messages
SimVenture – simulation software:
- Create and manage a business as you would in real life, managing the sales, marketing, finances, people, product development, service, operations and supply chain.
Proprietary software:
- Gain experience using the most prominent software including (but not limited to) Salesforce, Facebook Blueprint and Amazon Web Services.
- Equips students with all the information needed to independently acquire certification from Salesforce, Amazon, Tableau and Blockchain Academy to add to your degree qualification.
Digital Enterprise Hub:
- Access software, resources, mentors and experts through the Digital Enterprise Hub. Select modules offer professional badges, certifications and accreditations.
Target audience
- Career developers/switchers
- Ready for management, supervisory role
- People looking for upskilling
- Accidental leaders that need the skills for their role
- People that want to get into Business OR Management
- Perhaps more technical people that want to be specialists in specific software
- Put technical knowledge into practice
- More mature students generally – but would appeal to straight out of college students
- Entrepreneur – Self-employment and new businesses & Freelancing, gig economy. Digital enterprise hub supports this pathway
- ‘Passion economy’ – Where people take their passions and turn them into a business.
Entry requirements
- A high school diploma or equivalent qualifications in two subjects at GCE A level plus passes at grade C or above in three subjects at GCSE level.
- If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.0 or above.