BA (Hons) Business Management (Marketing) (Top-Up)
Marketing is an essential part of a business, not just in attracting customers, but in feeding intelligence to the management team to support effective decision making and planning. Throughout this degree course our modules will give you specialist knowledge alongside a range of practical skills that will enable you to become an effective practitioner in this field. This course awards the IOEE Professional Diploma in Enterprise and Entrepreneurship.
Duration
1 to 2 years
Starting Date
Apr 2024, Jul 2024, Oct 2024
Tuition Fee
£6,935
Location
Online
Modules
- Contemporary Management Issues
- Strategic Management
- Managing Self and Others
- International Marketing
- Research Methods and Dissertation
Accreditations / Industry Partners
Accredited by Chartered Institute of Marketing (CIM) Certificate in Professional Marketing:
- CIM Affiliate Membership included whilst studying at Arden, all CIM resources are available to students.
- Industry-recognised achievement which will boost graduate CVs and give them a competitive edge when seeking employment
Member of AACSB
- Arden University is a member of AACSB International—The Association to Advance Collegiate Schools of Business.
Key messages
SimVenture – simulation software:
- Create and manage a business as you would in real life, managing the sales, marketing, finances, people, product development, service, operations and supply chain.
Proprietary software:
- Gain experience using the most prominent software including (but not limited to) Salesforce, Facebook Blueprint and Amazon Web Services.
- Equips students with all the information needed to independently acquire certification from Salesforce, Amazon, Tableau and Blockchain Academy to add to your degree qualification.
Digital Enterprise Hub:
- Access software, resources, mentors and experts through the Digital Enterprise Hub. Select modules offer professional badges, certifications and accreditations.
Entry requirements
- A relevant HND or equivalent, provided that the total of your learning experience allows you to achieve the aims of the programme.
- If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.0 or above.